Small Cell Forum is an industry body representing telecoms businesses across the world, involved in the development and deployment of small cells to boost mobile network coverage. With a global reach and an important influencer role, the Forum needed a clear way to communicate a complicated message, to B2B and consumer audiences.
Working with the marketing team, I created a simple animation to use online and for sharing by members and non-members on social networks. The animation needed to tell a complicated story, simply and within a tight budget. We needed to represent a range of uses and industries, showing the positive impact not just of small cell devices, but the Forum itself. I designed and animated the finished product, with great client feedback.