An online result predictor built to engage existing and new members in a race series, building up reward points to spend on the company’s exclusive hotels. The users would compete to beat a pundit’s predictions on the BTCC or IMSA 2017 race series. With member retention and relationships at its heart, the app created a community of fans, passionate about sport and loyal to the brand.
My brief was to work closely with developers to find a design that not only lived the brand but would provide a unique (and thrilling) user experience. The interface was key, creating a simple journey through many variations of races, laps, dates and times. The result was an environment where members felt engaged in the sport and the brand, competing to earn reward points and build loyalty.