An established crane hire business keen to modernise and adapt with market demand, built on a team of highly skilled professionals, with a strategy of innovation and growth. The rebrand refresh would help reposition the company and would need to reflect the new business approach.
An exciting brief to create a brand that would reflect the best qualities of the company, building on its excellent reputation and its desire to innovate and grow. We used strong crane photography to bring the company to life, and clean lines to reflect the seriousness of the business in which they work. This project included logo design, business stationery, a marketing suite, website, advertising and exhibitions.