A first for Arriva – an online blended learning experience for new Arriva bus drivers, underpinned by an online programme that learners can access anytime, anywhere, from any device. Drivers work through the modules at their own pace and instructors track progress in real-time, offering guidance, support and feedback effectively, whilst checking for understanding along the learning journey.
With a clear brief to make learning accessible and enjoyable to drivers from all backgrounds, often with English as a second or third language. The design challenge was to provide a user interface that didn’t feel like a manual and didn’t involve learning in a linear fashion. The solution – to create a user interface that felt like a journey – instantly relatable to Arriva’s drivers. I designed the look and feel, created animations, sourced real life footage, designed bespoke illustrations, all within the existing brand.